A healthcare consultancy built differently.
A LETTER FROM THE FOUNDER
I started JB Advisory to solve a problem I kept seeing over and over again—from both sides of the healthcare system.
On one side, innovative companies with genuinely strong solutions were struggling to gain traction. Not because their ideas weren’t good, but because they hadn’t built the right foundation—unclear market fit, pricing and reimbursement models that didn’t align with outcomes or scale, or outcomes measurement that didn’t actually reflect what buyers care about.
On the other side, I watched employers, health plans, and other purchasers spend millions—sometimes billions—on solutions that weren’t designed for their specific populations or goals. Not bad solutions, just the wrong fit.
That disconnect stuck with me.
I started JB Advisory to help bridge that gap—helping organizations not only build better solutions, but also helping buyers make smarter, more tailored decisions about what to implement and scale.
A big part of that is helping companies really understand where they fit in the market—and just as importantly, where they don’t.
At the end of the day, all of this work is in service of something bigger: improving patient outcomes. If we’re not making care better, more effective, and more aligned with the people it’s meant to serve, then we’re missing the point.
What makes JB Advisory different is how we show up. Our team isn’t made up of lifelong consultants—we’re operators. We’ve been in sales, worked on the clinical side, built and evaluated products, run networks within health plans, and sat in the seats of the people making these decisions every day.
We would love the opportunity to learn more about your organization and see if there might be a way we can help.
Best,
FOUNDER & CEO
Meet Our Team
Our team of healthcare specialists bring years of insider knowledge from working with firms big and small, in and outside the United States healthcare industry.
Brad Nations
Founder & CEO
Saranya Ramakrishnan
Kathy E. Carberry, RN, MPH
Natalie McCall