Where Healthcare Strategy Meets Real World Experience
JB Advisory helps healthcare organizations make smarter decisions about what to build, what to buy, and how to scale—focused on measurable outcomes and what works for healthcare purchasers and the patients they serve
Clients & Partners
“We don’t just analyze the market—we’ve operated inside it, supporting both those building solutions and those deciding what to buy, implement, and scale.”
We help healthcare organizations evaluate, enter, grow, and evolve in a complex healthcare market
We help innovators, payers, providers, employers, and investors with:
Clinical Evaluation
Evaluate and select solutions that deliver measurable clinical and financial value
New Markets
Enter new markets or expand existing offerings
New Services
Launch new services and care models
Reimbursement Models
Design value-based care and reimbursement strategies aligned to clinical and business objectives
Analytics
Measure outcomes that matter—not just what’s easy
Navigate Buyers
Navigate employers, health plans, health systems, consultants, and brokers
Innovation is accelerating
— But knowing what works, proving value, and achieving adoption has never been more complex.
JB Advisory bridges that gap by combining commercialization strategy, value-based care expertise, and outcomes measurement to ensure solutions work in the real world.
The JB Advisory Perspective
We operate at the intersection of three critical dimensions:
✔ Commercialization & go-to-market
✔ Value-based care & reimbursement
✔ Outcomes measurement & clinical impact
Grounded in real-world operating experience, we help organizations evaluate, position, and implement solutions that deliver measurable value.
Our approach ensures solutions don’t just launch—they are selected, adopted, and proven in the real healthcare system.
Who We Help
Digital Health Startups
International Healthtech Companies entering the U.S.
Healthcare Innovators
Health Plans
Large Employers
Healthcare Investors
Meet the Founder
BRAD NATIONS
Founder & Principal
Brad Nations founded JB Advisory to provide practical, experience-driven guidance to organizations operating in one of the most complex and rapidly evolving industries in the world.
Prior to founding JB Advisory, Brad held leadership roles across several healthcare innovation companies, including Castlight Health, ConsumerMedical, Extend Health, and FOLX Health.
Brad holds a Master of Science in Health Care Transformation from the University of Texas at Austin and a Bachelor of Arts in Speech Communications from Texas State University.
